Mandate
To promote high ethical standards in marketing by business self-regulation through the Consolidated ICC Code of Advertising and Marketing Communications Practice and formulate world business positions and initiatives to address government actions that affect marketing and consumer protection.
Priority Projects
- Revise the ICC Marketing and Advertising Code.
- Demonstrate the continued relevance of marketing and advertising self-regulation on issues of growing interest to policymakers and consumers – such as diversity and the use of new technologies.
- Promote the adoption of existing ICC frameworks, guides and principles – including the ICC Framework for Responsible Environmental Marketing Communications – to build trust in corporate sustainability claims.
